I’ve said it time and time again: Your freelance writing website is your biggest marketing tool.
In this day and age, the majority of your clients will come from the web. They will find you via Google, click to your site from LinkedIn, or see your portfolio link in a past article or blog you wrote.
Even clients that hear about you by word of mouth from a colleague, friend or family member will likely see your site. They’ll use it to scope you out – to make sure you’re a good fit before even contacting you to discuss their project further.
And the truth is, what they see on that site will ultimately result in them contacting you or passing you by.
A professional-looking site with lots of great info, samples, links and, of course, a full bio, will be just the push that client needs to reach out and touch base. An outdated, haphazard-looking site (or worst of all, no site at all) will do the opposite: It will send clients running for the hills – and into the arms of your competitors.
Freelance Writer Website Examples to Inspire You
I’ve written posts on creating effective freelancing writing sites before, but sometimes, a simple “how-to” article isn’t enough. If you’re like me, you probably need a visual aid to help you along, too, so that’s what I want to cover today. I want to highlight some of the best and brightest freelance writer website examples around.
These sites are perfect examples of a well-done portfolio. They look good, they’re full of quality content, and they show customers why they should do business with the writer featured.
If you’re looking for inspiration when creating your portfolio, use these 10 freelance writer website examples as a guide. They’ve helped these writers blossom into huge successes, so emulate them, and you’ll be on the same road in no time!
This is my personal site, and it’s one I’m quite proud of. It’s simple, tells potential clients about me and my background, and offers a few samples and clips. There’s also a great section with client testimonials (a big selling point for new customers!) and an FAQ section, which helps set client expectations before they ever reach out or talk to me via email.
It also makes contacting me easy (just fill out the form), and it has links to my social media accounts, which show off my professional knowledge and know-how.
Kristi’s is another great example of a top-notch freelance site. Not only does she have her own eye-catching logo, but she also breaks down the services she offers, shows off her customer testimonials and has an on-site blog, which lets potential clients see her writing talents for themselves. As a little bonus, blogs are also great for improving SEO, which can help a freelance writer get found more easily on the web. This is probably why Kristi is one of the FIRST results you come across when you search “freelance writer” in Google.
With a simple layout and design, Brian’s writing site is easy to navigate and even easier to understand. Right on the front page, he calls out the services he offers, as well as some of the accolades he’s earned in his career. The “as seen in” area is particularly great too because it clearly demonstrated which big-name publications entrusted Brian with their work.
Brian also has an extensive on-site blog, a newsletter to keep clients in the loop and a free content marketing style guide (because who doesn’t like freebies?)
Aly’s site is simple and to the point: From page one you know what she offers, who she is and how she can help. The navigation menu is pared down to only the important things – the stuff a potential client would come looking for, like testimonials, samples and a bio.
Since Aly offers writing in a variety of niches, she took time to break down her sample page into categories. You’ll see sections for magazine work, web content, blogging and even specific industries like marketing, real estate and more. This makes it incredibly easy for a client to evaluate whether Aly would be a good fit for the project. All they have to do is scroll down, look for their particular niche, and see her past work.
Bold and graphic, Emily’s freelance writing site makes you stop and take notice. Right from the moment you arrive on the site, you know she specializes in websites, blogs, newsletters and social media content, and she has testimonials prominently displayed on the page. Her site also looks great even on mobile phones (a big deal in today’s on-the-go world), and her on-site blog shows off her true specialties: Business and tech content. Overall, the site gives potential clients everything they need to know she’s the one for the job.
On Megan’s site, you’re welcomed with an eye-catching photo, a simple sentence describing her specialties and a short bio – all things a potential client would want to see before moving forward. Plus, you can tell right away what her specialty is: Travel writing!
With a simple, pared-down navigation, clients can easily find a breakdown of her writing services, as well as clips and social media links. It’s a clean, easy-to-understand site that would take clients only a few short minutes to peruse and evaluate.
Instead of calling herself a freelance writer, Joriel uses the term “freelance wordsmith” to differentiate herself. She also includes a few unique areas you don’t see on every freelance writer’s site – sections like “My Approach,” which details her writing style and flair, and “Capabilities,” which outlines the specialty writing work she offers. The site also offers a detailed portfolio section – complete with images – and a number of glowing testimonials from real-life clients.
With a vertical navigation menu and a unique blue-and-yellow color scheme, Anne McAuley’s site immediately turns heads. Throw in bold statements like “WORDS MATTER” and “Let’s Talk!” and she’s sure to get noticed from this site.
Anne makes it obvious that blogging is her niche, and on the front page, she even calls out her most popular services: Monthly blogging and a 12-post package. This makes it easier for clients who come looking for these specific services, and it cuts down on the clutter and navigating required. For those who need a little more info, she offers detailed pages like her “Guide to Blogging” and “Blogging Tips.” There’s also a thorough bio and extensive on-site blog for customers to peruse.
Despite its simple black-and-white design, KeriLynn’s website has a lot to offer potential clients. Not only does it explain who she is and what she offers right away, but it also turns the tables, breaking down exactly why she’s the right person for the job and how her writing can benefit clients who choose to hire her.
Similar to Aly, she also breaks down her samples by category, and on her services page, she even gives a little guidance as to what clients can expect for rates. She also has a “request a quote” button, so customers can get a more customized price quote for their specific project.
Davina’s site funnels visitors into two categories: Businesses and editors. This is a great way to ensure potential clients get the info they need to evaluate Davina to determine if she might be a fit for the project. Davina’s site also offers a detailed portfolio, testimonials and an on-site blog, and all her social links are prominently displayed. Similar to Brian, she also uses call-out logos to draw attention to the bigger publications she’s written for – an easy and simple way to show off the work she’s most proud of.
These are some of the best freelance writer website examples I’ve come across lately, so use them as inspiration for creating your own site!
Have other freelance writer website examples to add the list? Be sure to post them in the comments.