Social media can be an effective tool in your search for freelance writing jobs.
Twitter is one such social media platform I have grown to love because it can help freelance writers find the right clients, freelance writing jobs and gigs, and brand themselves successfully!
While many use Twitter to share their mundane thoughts and gourmet meals, by taking a more focused approach on your talent as a freelance writer you can get closer to your income goals.
Before we start…if you want to steal my tweets and learn my time-saving Twitter hacks for finding and landing more writing clients, then you will want to download my Free eBook, “The Freelance Writer’s Complete Strategy Guide to Winning High-Quality Clients.“
Set Up a Twitter Account:
Go to Twitter.com/signup to create your free account. Use your professional name, and for your username, use your freelance writing business name, if you have one. Note: You can always change your username later.
Once you sign up, start tweeting and collecting followers.
Make Yourself Attractive:
As you start to get followers, think: whom do you want to attract to your account? What will interest them?
Most likely, potential clients will be less interested in what you had for lunch than in what you suggested making for lunch in a post you wrote for a popular food blog.
Think about what you would want to read and learn about if you were looking for a writer.
Would you care that traffic on the way to the airport is heavy?
Or would you want to see information about how article and blog writing can boost your business?
Most likely the latter would apply.
Post links that showcase your expertise as writer, but you don’t have to be heavy-handed about it. Using Twitter as a resource to find jobs is very non-threatening. Therefore post about other points of interest and sources so that your Twitter page becomes a must-use resource for anyone that is seeking a writer.
Branding: Position Yourself as an Expert in Your Field
Using Twitter is an important component of building your brand. By establishing your Twitter profile, you are showing potential clients that you understand how to market because you are selling your writing services.
Branding on Twitter doesn’t take much time; it mainly includes setting up your profile and putting out a Tweet about your field once or more a day. Having a Twitter presence can help you feed your other online profiles that are more complete, whether for your personal blog or website, or your LinkedIn account.
Use Twitter Techniques: Follow, Get Followers, Use Hashtags
As you build up your Twitter presence, you will slowly gain followers. One of the ways to do this is to do some following yourself.
So whom should you follow?
Follow people in the industry, other writers. Also follow bloggers and communities where you might be able to reach out.
Be on the lookout for editors. Follow various people for a while and see where they lead you. You can re-tweet their tweets, but be sure to add something to it. Don’t constantly rely on re-tweeting; you want to brand yourself as an expert, so add your own spin to tweets.
By following other writers, you may have the additional benefit of avoiding deadbeat clients and dead-end job sources, in addition to finding new freelance writing jobs.
Follow the job sites that you normally hit for leads. Job listing sites and other companies post jobs on Twitter, so follow them and then reach out on any positions you are listed on. Simply use @ and then the name of your favorite freelance writing job site source (@FreelanceWJ, etc).
Hashtags are BIG on Twitter. In your search for the right clients, jobs and gigs, use hashtags to target your sources.
There are lots of conversations about freelance writing on Twitter, use a hashtag like #freelancewriting to find them. Then scroll through and find more conversations. If you run out of hashtag search ideas, Google is there to help you find more. The more focused you are in your hashtag search, the less likely you will be to find spam Tweets.
U.S.News also has a list of suggestions for job seekers using Twitter as tool, which can be adapted
When to Reach Out
Similar to an in-person meeting, you wouldn’t ask someone you just meet to give you a job. Take your time and make sure you have a real pitch before you contact anyone. If you connect with an editor, ask if they are the person to approach for a pitch, or if they can tell you who the right person might be.
Be suave and compliment hiring managers first, then follow up with a job query, as in: “I enjoy your products, do you ever hire freelance writers to promote them?”
Some people may not be primary sources for jobs, but they may know of a person or company that needs a writer. Follow these people and let them know that you are on top of your game so that they refer you.
If you are a newer writer, Twitter can also be a good way to find a mentor. Private message someone whose Twitter feed looks similar to the career you would want to have and you may find that they have pertinent advice when it comes to specifically finding writing gigs in your field.
Don’t Get Discouraged
Twitter is a good way to build your brand, but it shouldn’t take a lot of time or effort or steal your focus. Focus on other job-seeking methods as well and think of Twitter as an enhancement tool and you will get the most out of the platform.
Similar to other avenues of job seeking, not everyone that you query will respond. Some potential clients, companies, mentors, etc simply won’t get back to you. Don’t let this slow you down, simply move on.
How do YOU use Twitter? If you are on Twitter, please add your profile in the comments below!
Need more info ? Check out my other posts about freelance writing jobs.
For even MORE tips on finding freelance writing jobs visit The Ultimate List of Freelance Writing Jobs and 100+ Paying Websites.