As a freelance writer, a blog is one of the best strategies you can add to your marketing arsenal.
For one, it lets you show off your skills. People can read your work, get a feel for your writing style, and see how talented you are with the written word.
A blog can also help establish you as an expert in your field. If you mostly write SEO content, use your freelance writing blog as an outlet for SEO and content marketing tips, tricks and advice that your potential customers can use in their daily lives. If you do more freeform projects, your blog can be a great place to share short stories, poems or other creative projects.
Remember, being an expert in your field – rather than a jack-of-all-trades – is what will get you to that high-earning career.
Some other reasons a blog can help your freelance writing career?
- It gives you social media fodder – You will possess great items to post on your Twitter, Facebook and other social accounts that can garner you exposure. This all plays a role in your personal branding.
- It helps you build up your portfolio – If your portfolio is short on content, a freelance writing blog is a great way to build it up. Commit to posting a new entry every week, and you’ll have a killer freelance writing portfolio in no time.
- It gives you practice – If you’re a freelance writer, you’re probably already good at writing, but that doesn’t mean you can’t get better! And practice makes perfect, right?
- It helps with SEO – The more content you can publish on your website, the better. It will help you achieve better search engine rankings, and it will give searchers even more opportunities to find and visit your site.
But enough convincing you that a freelance writing blog is important. That’s not the hard part. As a busy freelance writer, it’s the constant upkeep and content creation that can be difficult.
With numerous clients and projects to juggle at any given time, we can often find our creative reserves tapped, and it can be hard to come up with a new post topic, let alone the time to write a full blog!
So to help you overcome this common hurdle, I’ve pulled together some starter ideas for your freelance writing blog.
Use them as you wish; adapt them to your unique niche or specialty, change up phrases, numbers and words as you see fit, or use them word-for-word – whatever works for your personal brand.
Here are some go-to freelance writing blog post topics for when you’re stumped:
Run a list of your favorites in a certain category – other bloggers to follow, books to read, apps to use and more – anything your audience would find interesting and useful.
Walk your readers through the complicated steps of how to do something. If you specialize in real estate content, maybe a how-to guide to finding the right realtor could work. If you primarily write web content, how about instructions on inputting content into WordPress or some other platform?
Think about your industry. What books, ideas, strategies or inventions are hot right now? Use those as starting points for a review post. Evaluate the item, give it a rating and tell your readers whether you’d recommend it or not.
5. Case studies
Have a recent project you’re particularly proud of? Or maybe one on the books that you’re excited about? Use it as a case study, and share with readers what the project entailed and what the final results were.
6. Guest posts
Now you don’t want to make this the bulk of your freelance writing blog, but from time to time, it can be great to feature a guest post or two. This gives your readers unique insight into some other area of your industry, and it also takes some of the work off your shoulders – a win-win!
7. Tricks of the trade
Chances are, in your time as a freelancer, you picked up a few tricks and hacks along the way. If you’re willing to, share these with your audience and make their lives easier. Some good examples? “10 Ways to Stay Motivated When Working from Home,” “5 Tips to Finding the Perfect Keyword” or “8 Hacks that Will Streamline Your Marketing Processes Today.”
8. News updates
Stay updated on your niche’s latest news, and when something big or exciting comes along, use your blog to talk about it. Create a new piece and sum up the headlines, interview someone involved, or simply give your opinion on the news and how it may affect your industry.
9. Respond to comments
As you grow as a blogger, you may start to build a following and you may even get comments or questions when you post new content. Pay attention to this input, and if any interesting concerns or conversations come up, use them as a launching pad for a new post. Address the comment, expound upon it and educate your audience on the topic.
10. Fact vs. Fiction
In any industry, there’s a rumor mill – one with myths and legends passed on from person to person. Use your blog as a way to debunk those myths and give readers the real facts, stats and data they need to understand it.
How-tos are a great way to give readers advice, but sometimes, a word of caution can go even further. Create “what not to do” lists, and highlight past failures, faux pas and mistakes that you (or others out there) have done that may have landed them in some trouble. Discuss why those decisions were problematic and give your readers practical advice on avoiding similar mistakes.
12. Create a glossary
Not everyone is an expert in your field like you, so sometimes you’ll need to “dumb it down” a bit for beginners. A glossary is a great way to do that. Simply highlight some of your niche’s most important terms, lingo and jargon, and give readers the tools they need to understand your industry as well as the content you put forward.
13. Personal experiences
Give readers a glimpse behind the curtain and let them get to know you. Talk about how you started freelancing, how you became an expert in your field, or cool experiences you had along the way. You can even talk about a trip you took or some other inspirational event in your life. It doesn’t have to be all business, all the time!
Gather quotes that will get readers excited or inspired. They can be from world leaders, experts in your industry, or even just people you know or have worked with. Just make sure the quotes are applicable to your readers’ careers and lives.
15. A-Z posts
This is a fun twist on a traditional list post. Instead of just listing out your favorite blogs to follow or your top 10 iPhone apps to help productivity, try an A-Z list instead. List out one item for each letter of the alphabet, and you will have completed a lengthy post in minutes.
16. Look back
Research if anything big happened in your industry that month. Maybe there was an invention, a product release or the launch of a new company? If so, create a post about it. Include throwback photos, news headlines and other historic tidbits to make it interesting.
17. Look ahead
On the opposite end of the spectrum, you can also leap forward and take a look at what’s coming for your industry: trends on the rise, products and inventions in the works, and new strategies and releases that people can get excited about. These are particularly useful toward the end of fall, as New Year’s approaches.
People like to put a face to a name, so throw up a video or photo post from time to time. Talk directly to your readers, give them handy tips or tricks, or just show them some behind-the-scenes photos from your day at work. This is all a part of your personal brand, and it’s what will allow you to connect with your audience more.
Stats and data can tell a story, but only if they’re presented right. Gather up some interesting survey or study data from your industry, and create an eye-catching visual or infographic to illustrate it. And don’t worry about your design skills; online tools like Piktochart and Canva make it easy.
20. Most popular posts
Want to create new content but also draw views to your past blogs as well?
Dedicate a post highlighting this year’s (or this month’s) most-clicked or most-read content. You can even pull out some responses or comments you received on each and show readers why they’re interesting.
21. Launch a series
Ever think of a topic but found that it’s too much information for a single blog post? Launch a series instead. Post part 1 today, part 2 next week, and part 3 next month. This gives you content for an extended period of time, and it also builds up excitement and keeps readers coming back.
22. Host a contest
Everyone likes to win, and they like freebies even more, so use a blog post to launch a contest for your readers. Ask them to submit something, answer a riddle or question, or simply post a comment. Draw winners randomly and give away something cool – like a free ebook you wrote or other premium content.
Most people don’t have time to keep tabs on all the latest happenings in their industry, so make it easier on them: Use your freelance writing blog to round up the week’s latest, greatest headlines. Each Friday, post a 1-2 sentence blurb on all the biggest industry news, and help keep readers in the loop every week.
24. Before and afters
Did you recently re-do a client’s web content? Re-launch your ebook with a new design? Upgrade your portfolio? Readers love a Cinderella story, so do a before-and-after feature, showing them just how amazing the transformation has been.
25. Create a quiz
Online quizzes are hugely popular and they can apply to virtually any topic or category. Create one that your readers would find interesting using tools like Qzzr or PlayBuzz, and post it on your freelance writing blog. The quiz should relate to your offerings. Topics like “Does Your Web Content Need a Makeover?” or “Which Web Platform are You?” would be perfect!
When it comes to your freelance writing blog, get as creative as you like. Use these ideas as a starting-off point, and stay in tune with your industry and your readers. That will give you even more inspiration as you move along.
Do you have any topic ideas to add to the list? Post them in the comments.